Derrick Bradford serves as the Senior Manager of Game Day Experience at Binghamton University, where he leads the creation and execution of fan experiences, game presentation, and event atmosphere strategies that elevate the student-athlete and spectator experience.
Prior to joining Binghamton Athletics, Bradford built a diverse background in sales, marketing, and client relations. He worked in business-to-business sales with Marqii, helping hospitality and restaurant brands strengthen their digital presence and operational efficiency through innovative technology solutions. He also gained valuable experience in professional sports with the Columbia Fireflies, where he contributed to sales and marketing efforts focused on fan engagement, sponsorship activation, and revenue generation.
A former NCAA Division II student-athlete, Bradford competed in cross country and track & field at Missouri Western State University. His experience as a collegiate athlete helped shape his passion for sports, leadership, teamwork, and creating memorable experiences that connect fans with the programs they support.
Combining his background in athletics, marketing, and sales, Bradford brings an energetic, fan-first approach to enhancing the game day experience and advancing the mission of Bearcats Athletics.
